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Reindeer Bring Special Delivery to Eastbourne Christmas Magic
Eastbourne Christmas Magic is welcoming some special visitors this Sunday 12 December, as real reindeer bring an important North Pole delivery into Eastbourne town centre.
Leaving from their home in the Scottish Cairngorms, residence of the only free-range herd of reindeer in the UK, the reindeer will bring Santa in his sleigh starting at 1pm on the seafront, along Terminus Road and into the precinct.

Organised by a partnership of Eastbourne Borough Council, hotels and the business community, the friendly reindeer will also stop in the precinct from 2pm to 3pm to meet the public alongside Santa.

The herd originally came to the UK from Scandinavia and are used to harsh arctic weather conditions, developing a thick, light coloured coat each Winter, along with a new pair of antlers each year. The herd hope to bring along some young reindeer calves too, who when they are older, will join the more experienced reindeer in pulling Santa’s sleigh.

Eastbourne Borough Council Spokesperson for Tourism, Councillor David Elkin said “This is a great magical day out for all the family and really brings the spirit of Christmas to Eastbourne. A chance to combine your trip with some Christmas shopping, a pantomime performance, an overnight stay or enjoy a meal out with the family.”

Visitors can follow the Reindeer Route along Wilmington Gardens, Grand Parade, Terminus Road and ending at Sussex Gardens in Terminus Road precinct.

Through to 23rd December, young shoppers can also take a stroll along the Dick Whittington Trail, as shops and businesses throughout the town centre decorate their window displays in a Dick Whittington theme. With special clues along the way, the streets could be paved with gold for the lucky winners with great prizes at the end.

Bill Plumridge, Eastbourne Arndale Centre Manager, said “Eastbourne has a real buzz about it this Christmas and we are delighted that the programme of events includes Santa’s arrival on his sleigh pulled by real reindeer on Sunday. This along with the Bishop Bell School Choir in the Arndale Centre between 12.45-1.45 should generate a terrific atmosphere in which to continue Christmas shopping.’

For even more prizes and pantomime fun, youngsters can also visit the website on and visit the kids pages for lots of fun learning, puzzles and prizes.

Dick Whittington runs at the Devonshire Park Theatre through to 9 January, to book tickets call 01323 412000.

For more information on Eastbourne Christmas Magic visit or telephone 01323 411400.

The Eastbourne Christmas Magic Partnership would like to thank the following businesses for their support with the Christmas Lights and events for 2004:
Albany Lions Hotel, Grand Parade
Barraclough & Styles, Terminus Road
Barwells, Hyde Gardens
Beckett Newspapers Ltd, Commercial Road
Bonners Music, Grove Road
Boots the Chemist, Terminus Road
The Brazz, Enterprise Centre
W Bruford, Cornfield Terrace
Charlwoods Jewellers, Langney Road
JD Clark & Partners, West Terrace
Debenhams, Terminus Road
Digital Gadget Centre, Langney Road
Dominos Pizza, Grove Road
Eastbourne Arndale Centre
Eastbourne Borough Council
Enterprise Centre, Railway Station
Frontier Fireworks, Polegate
Gordons Greengrocers, Bolton Road
Grasshopper, Lismore Road
The Greenhouse, Station Street
HMD Pumps, Brampton Road Trading Estate
TJ Hughes, Terminus Road
Humphrey & Co, The Avenue
Kall Kwik, Upperton Road
Lees Limousines, Polegate
Mansion Hotel, Grand Parade
Marks & Spencer, Terminus Road
Maxims, South Street
Mayo & Perkins, Gildredge Road
Namaskar Rooms, Seaside Road
Perkins Copeland, Gildredge Road
Personal Service Travel, Grove Road
Pomodoro Mozzarrella, Cornfield Terrace
Prezzo, Terminus Buildings
Room, South Street
David Salmon, Memorial Square
Sammons Group, Station Parade
The Scribe, Cornfield Terrace
Seaside Road Traders Association
The Ship, Meads Street
Snaxaway, Ivy Terrace
Sovereign Radio, Hailsham
Stamco Timber, Hastings
Trencherman & Turner, Grove Road
Tri Store, Grove Road
Villa & Hut, South Street
Whole & Healthy, Terminus Road
York House Hotel, Royal Parade
08 December, 2004

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