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Designers In-Line for a Healthy Lifestyle
McDonald�s Restaurants Ltd have joined forces with Eastbourne Borough Council and Eastbourne Sk8 School, this year to stage the biggest free in-line skate festival in the UK from 24 � 25 July 2004.
McDonald�s Restaurants Ltd have joined forces with Eastbourne Borough Council and Eastbourne Sk8 School, this year to stage the biggest free in-line skate festival in the UK from 24 � 25 July 2004.

In-line skating burns around 20 calories per minute and can be a great free social activity as well as being fun. To celebrate the health benefits of skating, McDonald�s are providing local budding young artists and graphic designers the opportunity to have their artwork displayed at the festival in the form of an actual poster.

Local children aged 16 and under will have the opportunity to design their own Healthy Lifestyle poster, which could be reproduced as part of a poster campaign to encourage people to lead a healthy and active life.

The winning designers in each age category will receive a pair of inline skates and protective gear from Rollerblade along with a �10 McDonald�s meal voucher and �5 voucher for runners up. The posters will be displayed at the festival, as well as being displayed in participating McDonald�s restaurants.

Last year 15,000 skaters took part at the free event on the Eastern Seafront and this year Eastbourne Skate Festival returns with more activities than ever before. Open to all skaters, BMX riders and skateboarders of all ages, anyone can join in the fun.

Novices can take advantage of the free teaching and try skating for the first time, or simply watch the experts at work. Keen skaters also get to show off their skills in the skate arena by joining in the competitions and freestyle sessions.

In particular, organisers are hoping that people will join in and recognise the health benefits of skating and try out new sports on offer, as well as the return of Roller Hockey, Roller Basketball and Inline Ultimate Extreme Frisbee.

The packed programme includes a range of skating and skateboarding events in freestyle, fitness, artistic dance, speed slalom, hockey and will end each evening in a free skate session for all. Top professional skaters from Europe and the USA will also be demonstrating their skills from speed skating to break dancing on skates!

Skaters can look forward to the return of the Saturday Night Skate around Eastbourne. Based on the popular Night Skates in Paris and London�s Hyde Park, hundreds of skaters join the 8 mile skate route around the town from early evening onwards, complete with flashing lights on their boots and water stations courtesy of McDonald�s.

The extreme skate park will also be open both days with a professionally designed range of additional ramps and grind rails alongside a live music stage, with local bands performing both days.

Alison Purves, Senior Regional Communications Officer for McDonald�s said �McDonald's is privileged to support Skate 2004. Skate 2004 encourages individuals and families to GET ACTIVE. McDonald's is keen to promote the importance of a balanced diet and an active lifestyle. Skate 2004 is just the sort of fun event that will encourage activity. EAT SMART. GET ACTIVE".

Entry forms are available from all McDonald�s restaurants in Eastbourne, Newhaven and Uckfield, with age categories for both 12 � 16 year olds and 11 years and under. Entries must be returned by Sunday 13th June 2004.

Eastbourne Skate Festival returns on 24 � 25 July. For further information visit www.eastbourneskate.co.uk or telephone the Tourist Information Centre on 01323 411400. For further information on Skate lessons in Eastbourne visit www.sk8school.co.uk.
19 May, 2004

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